An incredibly successful e-commerce site for Osprey Publishing's popular military history books.
Visit the Osprey Publishing website
Background
Osprey Publishing is the world's leading military history publisher who required an e-commerce site as an additional sales channel for their popular military history books.
The site required a high level of functionality enabling customers to search for particular books, find out about new releases and purchase online.
Solution
Imaginet developed a website combining a vast product catalogue, e-commerce functionality and a content management system enabling Osprey staff to update the site on a daily basis.
Features include:
- An extensive catalogue is displayed with simple navigation routes and immediate buying opportunities for visitors
- Third party data is integrated from Nielsen Book Data and Osprey's distributors so the site is automatically updated with the latest information
- An effective checkout process using Imaginet's own Basket and checkout keeps cart abandonment rates low
- Visitors can sign up for a newsletter and inform Osprey of any books they would like to read.
- 'On this day in history' links to related books on the subject encouraging sales
