An attractive, functional and easy to use property website for one of the UK's most successful estate agencies.
Visit the Peter Alan Estate Agents website
Background
Peter Alan is possibly Wales' best known estate agent. They have a current branch network of 25 offices and almost 40 years' experience in the South Wales' residential market. The company required an interactive website to support property sales and lettings, encourage clients to place their properties with Peter Alan, improve customer services, reduce promotional costs and streamline processes
Solution
The main objective of the new Peter Alan website is to sell or let more properties, which should lead to a reduction in promotional costs and improve relationships with customers over the long-term. Imaginet's solution will help to achieve this in the following ways:
- Effective promotion of the organisation with the web site management system allowing specific news and offers to be targeted at the home page so that they can be given prominence when required.
- Property and branch details can be found via an easy to use property search.
- Users are able to create a shortlist of properties they like, encouraging them to return to the site on a regular basis.
- Simple customer registration coupled with property matching and the ability to send branded emails enables Peter Alan to respond to customer needs online. This helps to support both sales and lettings whilst increasing customer loyalty.
- The site makes use of Imaginet’s i-edit content management system so the site can be quickly and simply updated whenever necessary.
- Property information is updated overnight via a direct feed from Peter Alan's back-end systems so that content on the site is always up-to-date.
