An extremely high profile and interactive website for Dad.info, supporting fathers-to-be from pregnancy through to the birth of their child and beyond.
Visit the Dad.info website
Background
Dad.info is a new company set up to give dads a free and permanent source of the information they're likely to need - from pregnancy, birth and babies, to financial, legal and education info - from a dad's perspective.
The company required a highly interactive, modern and dynamic website that combines web 2.0 features with extensive content and great looks.
Solution
From the outset, we understood the importance of the website to Dad.info and worked extremely closely with the Directors to make sure that every step of the development was right. This partnership has generated a superb website that is engaging, attractive and, most importantly, meets dads' needs. Key features of the solution include:
- Extensive content held in an Imaginet CMS so that new articles, commentary and other content could be added with minimum fuss.
- E-mail news alerts, essential updates and comment are sent to a database of registered users on a regular basis.
- On-line chat with prominent dads encourages further interaction with users and helps build a community on the site.
- An on-line shop containing a range of dad related products with an easy to use basket and checkout process.
- An advert management system allows adverts to placed on the site, generating income for the company.
- Social bookmarking tags helps to boost traffic to the site and raise awareness, there is also a Facebook Group available for users to join.
Results
The website has received a huge amount of media attention, with coverage across the broadsheets, web and local press across the UK and has been nominated for a New Statesman New Media Award.
